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Welcome

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Content Calendar

The calendar view helps you visualize your content schedule and maintain consistency. Assign each content item with a type, idea, theme, pipeline stage and CTA for a comprehensive view.

Content Calendar

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Idea Bank

Store all your content ideas in one place for easy access when planning. Assign them attributes to understand where they belong in your calendar.

Idea Bank

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CTAs

Keep track of your different calls to action to target the right pipeline stage in every post. We would recommend at least one per pipeline stage.

Services + CTAs

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Theme Planning

Organize your content around themes for cohesive messaging, and track your theme use in the “Charts” tab.

Theme Planning

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Pipeline Strategy

Turn your social media into a sales funnel by using a pipeline.

Pipeline Stages

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Resources

Store helpful links, tools, and references.

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Strategy Documents

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Content Creation Checklist

• [x] Research keywords
• [x] Outline main points
• [x] Write first draft
• [ ] Add visuals
• [ ] SEO optimisation
• [ ] Proofread
• [ ] Add CTAs
• [ ] Schedule promotion </aside>

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The 4 P’s

• Purpose: Why are you creating this content?
• People: Who is it for?
• Platform: Where will it be published?
• Promotion: How will you share it? </aside>

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TOV Guidelines

• Professional but approachable
• Educational and helpful
• Clear and concise
• Action-oriented </aside>